平民價格富豪享受，Ford再推S-Max Vignale概念車
1
於
2014/04/10 18:15:20
發文
世間紛擾無絕對.
正己何懼言可畏.
阡陌田埂任我睡.
臥雲眠月伴星醉.
#2
0
台灣買不到，沒興趣討論。
the devil is in the details
#3
0
於
2014/04/10 19:13:45
發文
🙂
#4
0
於
2014/04/10 22:41:54
發文
於
2014/04/10 22:41:54
發文IP 12.116.*.*
直接把旗下的豪華總統牌降價大家就會去買了[傻笑][傻笑][傻笑]
[color="#FFFF00"]不過想要低價擁有回華語性能並非不可能，向ＧＴ－Ｒ就是個最佳代表了[/color]
於
2014/04/10 22:42:17
發文IP 12.116.*.*
直接把旗下的豪華總統牌降價大家就會去買了[傻笑][傻笑][傻笑]
[color="#FFFF00"]不過想要低價擁有豪華與性能並非不可能，像ＧＴ－Ｒ就是個最佳代表了[/color]
不過想要低價擁有豪華與性能並非不可能，像ＧＴ－Ｒ就是個最佳代表了
我承認我很酸是不對，但是有些事實不酸是無法解決事情跟找出真相
#5
0
福特不是有很多高級品牌車，為何又弄一個😰
#6
0
於
2014/04/11 10:11:52
發文
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| 福特不是有很多高級品牌車，為何又弄一個😰 | |||
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回應 aspire (李麥克) 所寫Ford的高級品牌不是只有〝Lincoln〞一個嗎
哪有很多個
😞😞
其實不是Ford要再搞出另一個高級品牌Vignale
而是要在Ford往後上市的車款中打造頂級款式
品牌還是一樣是掛Ford Logo
目前亮相的有Mondeo(Mk5) Vignale和S-MAX(Mk2) Vignale
若市場接受度高，其他Ford車款Focus、Fiesta....等
也有可能會有Vignale的頂級款式
#7
0
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Ford的高級品牌不是只有〝Lincoln〞一個嗎 哪有很多個 😞😞 其實不是Ford要再搞出另一個高級品牌Vignale 而是要在Ford往後上市的車款中打造頂級款式 品牌還是一樣是掛Ford Logo 目前亮相的有Mondeo(Mk5) Vignale和S-MAX(Mk2) Vignale 若市場接受度高，其他Ford車款Focus、Fiesta....等 也有可能會有Vignale的頂級款式 | ||||||||||||
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我覺得比較像"雙品牌"或異業結盟，利用Vignale品牌價值拉抬形象，廣義的贊助廣告。
也許我有誤解🙂
the devil is in the details
#8
0
報導來
[轉貼]
http://www.autoexpress.co.uk/ford/86531/ford-vignale-brand-could-cover-every-model-range
Ford Vignale brand could cover every model in the range
8 Apr, 2014 12:00pm Jack Rix
Ford could extend Vignale brand to every model in the range, if Mondeo and S-MAX prove a success
Ford’s new luxury sub-brand, Vignale, could eventually cover every model in the range, if the formula proves to be a success. The hi-specification Vignale brand was first introduced with the Mondeo Vignale concept last year, and that’s now be joined by the S-MAX Vignale concept, revealed at the Salone del Mobile in Milan this week. (按，所以原廠定義為"豪華副品牌)
“We are looking at all cars in the range, and we will execute Vignale where it’s appropriate,” said Martin Smith, executive director of design for Ford of Europe. “First of all we’ll concentrate on the larger cars, then we’ll take a look at the others. If the our Titanium trim is anything to go by it should be a big success.” (按，等Mondeo/S-Max實驗證明策略可行，或許會推展到全家族車種)
Ford has confirmed that the new Mondeo will go on sale in the UK before the end of 2014, with the Mondeo Vignale available from early 2015. The new S-MAX will go on sale later in 2015 followed closely by an S-MAX Vignale. But Ford is keen to stress that the Vignale brand isn’t only about the products.
“With Vignale the product is only half the story – the customer experience is just as important,” said Roelant de Waard, vice president marketing and sales. “We are planning to launch 500 new flagship ‘Ford Stores’ across Europe, mainly in metropolitan areas.”
[轉貼]
http://www.autoexpress.co.uk/ford/86531/ford-vignale-brand-could-cover-every-model-range
Ford Vignale brand could cover every model in the range
8 Apr, 2014 12:00pm Jack Rix
Ford could extend Vignale brand to every model in the range, if Mondeo and S-MAX prove a success
Ford’s new luxury sub-brand, Vignale, could eventually cover every model in the range, if the formula proves to be a success. The hi-specification Vignale brand was first introduced with the Mondeo Vignale concept last year, and that’s now be joined by the S-MAX Vignale concept, revealed at the Salone del Mobile in Milan this week. (按，所以原廠定義為"豪華副品牌)
“We are looking at all cars in the range, and we will execute Vignale where it’s appropriate,” said Martin Smith, executive director of design for Ford of Europe. “First of all we’ll concentrate on the larger cars, then we’ll take a look at the others. If the our Titanium trim is anything to go by it should be a big success.” (按，等Mondeo/S-Max實驗證明策略可行，或許會推展到全家族車種)
Ford has confirmed that the new Mondeo will go on sale in the UK before the end of 2014, with the Mondeo Vignale available from early 2015. The new S-MAX will go on sale later in 2015 followed closely by an S-MAX Vignale. But Ford is keen to stress that the Vignale brand isn’t only about the products.
“With Vignale the product is only half the story – the customer experience is just as important,” said Roelant de Waard, vice president marketing and sales. “We are planning to launch 500 new flagship ‘Ford Stores’ across Europe, mainly in metropolitan areas.”
the devil is in the details
而Ford高層亦表示：「僅管Vignale的品牌定位是較為奢華，但我可以告訴你它的價格不會高不可攀，因為我們的目標，是讓消費者可以用「Ford的價格」買到一輛高質感的產品。」
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在下愚昧.
既然可以這樣做.
為何不好好充實你的車系.
另外要弄個啥鳥品牌?
若想學豐田將產品區隔成二個區塊.
一個走高級路線.
一個走平價路線.
同一個車款用二個不同名子.
以及一車名但層級往上拉高.
哪裡不同?
除非你另外設計 !