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http://www.caradvice.com.au/318261/mazda-ceo-rules-out-rotary-engine-sports-car/
Mazda CEO rules out rotary engine sports car
by Derek Fung Contributor 2 days ago

Mazda CEO Masamichi Kogai has officially ruled out a rotary engine-powered RX halo car for the Hiroshima-based car maker.

In a chat with Automotive News, Kogai said: “We don’t have that kind of vehicle in our future product plan”.
> 松田會社CEO受訪時說未來不會有轉子引擎車輛開發計畫

Kogai reasons that, as a small mainstream car maker, “if you increase the number of segments, then the resources we can allocate to each will decline and that will prevent us from developing truly good products”.
> CEO說基於小而美的公司，如果你品項開發太多，資源分配就困難，且影響現有產品線。

A look at the numbers underlines Kogai’s point.

In the financial year ending March 31, 2014, the company recorded a record profit of $1.7 billion and sold just over 1.1 million cars, up around 61,000 over the previous financial year.
> 根據2014/3/31財報，該司今年獲利不錯。

While these are impressive figures on their own, Toyota in the same period sold 9.1 million vehicles and made $23 billion in profit.

Rather than pursuing a halo vehicle, the CEO wants to maintain the company’s focus on its core car range: “The company is still in the process of improving its financial structure. We want to focus our limited resources on the Skyactiv products that we have today.”
> 與其開發神級產品(note: halo vehicle)，CEO說他想專注於核心品項，我們仍致力於改善財務結構，我們想把資源集中投注於現有的SKYACTIV

At present Mazda only has a small line-up of indigenous cars: the 2, 3, 5, 6, MPV (sold as the 8 in some Asian countries), CX-5, CX-9 and MX-5, as well as the BT-50 ute that was co-developed with Ford. The family will grow when a small SUV based on the Mazda 2, the CX-3, debuts at the LA auto show near the end of this month.
> 目前松田產品線包括2, 3, 5, 6, MPV, CX-5, CX-9, MX-5, 另外與Ford共同開發BT-50。將來會有與馬自達3為基礎開發的小型SUV (CX-3)，本月底LA車展會公開。

For Kogai and Mazda, the years ahead will prove to be a tough balancing act. The company has to invest in new technologies, especially for its drivetrains, but has limited means of doing so.

“It won’t be easy,” Kogai said, “but we need technologies that can be deployed across the board, and a way of reducing costs.”
> 未來一年對CEO及會社來說都是嚴峻挑戰，既要開發新技術又要健全財務結構，尺度不好拿捏。

The company is reportedly working on a follow-up to its Skyactiv range of motors. Tentatively dubbed Skyactiv 2 and possibly utilising homogeneous charge compression ignition, the new engines are said to be 30 per cent more efficient and could debut as early as 2020.
> 會社預備公開的SKYACTIV 2技術，採用homogeneous charge compression ignition (不清楚技術詳細，暫不翻譯)，據稱此引擎將比現有燃油效率提升30%，並將最早於2020問世。

Unlike its competitors, who can afford to invest in loss-making electric cars or experiment with hydrogen fuel cells, Mazda’s production forays into electrification have been limited. Export vehicles now feature automatic engine start-stop and regenerative braking, while the domestic market Mazda 3 Hybrid uses technology licensed from Toyota.
> 不像其他競爭對手可以燒錢投入氫燃料電池開發，松田會社進軍電動車的資源(或機會)有限，他們現在的方式是跟產業先進者技術授權，例如現在用於馬自達3的start-stop、煞車電能回充技術就是取得自Toyota

加油，希望你們保持開發者的熱情，繼續作為小而美的公司。