[Rumor]宏達電傳網羅三星前美行銷主管

enhance(enhance)

2014/04/18 14:29:28

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#5365349 IP 188.250.*.* 無任何修改 檢舉這篇文章
🙂請注意標題

http://www.cna.com.tw/news/afe/201404180168-1.aspx
最新更新時間:2014/04/18 13:55:00

(中央社台北18日電)彭博報導,2名知情人士透露,宏達電網羅南韓三星電子(Samsung Electronics Co.)前美國行動電話事業行銷主管,擔任董事長王雪紅顧問。

由於消息未公開而要求匿名的知情人士透露,高登(Paul Golden)在過去幾週和宏達電簽下一紙合約擔任顧問,直接向王雪紅報告。宏達電發言人未立即針對尋求回應的電子郵件答覆。

宏達電在連3季營業虧損,營收和市占率節節敗退下,找來高登。宏達電上月推出新機One M8,請來男星蓋瑞歐德曼(Gary Oldman)擔綱電視廣告,推銷新手機。

王雪紅本月8日在台北總部接受訪問時表示:「我們必須做好和客戶的溝通。」「我相信如果我們能善加溝通,表現將更好。」

根據高登在領英公司( LinkedIn Corp.)網站帳戶資料,高登曾在2008-2012年任職三星,在這段時間他「創造並推出三星高度成功的Galaxy品牌」。

知情人士透露,在初步只簽下一紙3個月的合約下,高登在宏達電的長期角色未定。這項合約內容包括自本月起出席會議。

根據LinkedIn,高登目前的雇主登記為行銷諮詢公司Brand Slam,高登曾任職奎斯特通訊(Qwest Communications)等公司。(譯者:中央社劉淑琴)1030418
the devil is in the details

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1

Formosa(9267)

2014/04/18 14:58:17

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少林寺方丈主持的廟找個印度教高僧來唸經 ? 😞😞

enhance(enhance)

2014/04/18 15:46:14

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#5365508 IP 188.250.*.* 無任何修改 檢舉這篇文章
回應 9267 (Formosa) 所寫
少林寺方丈主持的廟找個印度教高僧來唸經 ? 😞😞

可能是指這位

[轉貼]
http://www.linkedin.com/pub/dir/PAUL/GOLDEN
Paul Golden

Chief Marketing Officer
Dallas/Fort Worth Area | Marketing and Advertising

Past:
Chief Marketing Officer/Vice President Strategic Marketing at Samsung,
SVP Strategic Growth at ClubCorp,
Vice President, Wireless Product Managem...

Education:
Drake University, Kellogg Graduate School of Management Summary:paul@paulgolden.net. 972-854-2616.
A senior marketing executive with a track record of business results achieved through innovation and buildin...
the devil is in the details

enhance(enhance)

2014/04/18 15:49:41

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[轉貼]

http://www.bloomberg.com/news/2014-04-18/htc-said-to-hire-former-samsung-u-s-marketing-executive.html
HTC Said to Hire Former Samsung U.S. Marketing Executive
By Tim Culpan Apr 18, 2014 2:47 PM GMT+0800

HTC Corp (2498) hired the former head of marketing at Samsung Electronics Co. (005930)’s U.S. mobile phone business as an adviser to Chairman Cher Wang, according to two people familiar with the matter.

Paul Golden has been recruited as a contractor at the Taiwanese smartphone maker within the past few weeks and reports directly to Wang, the people said, asking not to be identified because the situation is confidential.

HTC’s hiring of Golden comes amid three straight quarters of operating losses and continued declines in sales and market share. The Taoyuan, Taiwan-based company last month unveiled its One M8 handset and hired actor Gary Oldman to feature in TV commercials to promote the product, with Wang pledging to improve sales through better marketing.

We just have to communicate well with our customers,” Wang said in an interview at HTC’s Taipei headquarters on April 8. “I believe if we can communicate better, we will do better.”

HTC added 0.3 percent to NT$157.50 at the close of trade in Taipei. The stock has added 12 percent this year compared with a 4.1 percent advance in Taiwan’s benchmark Taiex index.

“HTC continues to invest in talent and recruitment as part of our broader human resources strategy,” the company said in an e-mailed response to Bloomberg News today, without commenting on Golden.

Golden worked for Samsung from 2008 to 2012 during which time he “created and launched the highly successful Galaxy brand for Samsung,” his account on LinkedIn Corp.’s website.

His long-term role at HTC hasn’t been finalized with Golden initially hired on a three-month contract that’s included attendance at meetings since this month, the people said.

Golden’s current employer is listed as Brand Slam, a marketing consultancy, and he has previously worked for companies including Qwest Communications, according to LinkedIn.

To contact the reporter on this story: Tim Culpan in Taipei at tculpan1@bloomberg.net

To contact the editors responsible for this story: Robert Fenner at rfenner@bloomberg.net Aaron Clark
the devil is in the details

安全至上(k8314847)

2014/04/18 15:55:57

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在專制的強人手下工作~誰都無法發揮專長

Formosa(9267)

2014/04/18 16:28:33

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2014/04/18 16:28:33

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[quote=enhance (enhance)][轉貼] “[color="#FF0000"]We just have to communicate well with our customers[/color],” Wang said in an interview at HTC’s Taipei headquarters on April 8. “[color="#FF0000"]I believe if we can communicate better, we will do better[/color].” [/quote] [三條線][三條線][三條線][三條線]

2014/04/18 16:29:36

發文IP 164.235.*.*

[quote=enhance (enhance)][轉貼] “[color="#FF0000"]We just have to communicate well with our customers[/color],” Wang said in an interview at HTC’s Taipei headquarters on April 8. “[color="#FF0000"]I believe if we can communicate better, we will do better[/color].” [/quote] [三條線][三條線][三條線][三條線] 此地無銀300兩
回應 enhance (enhance) 所寫
[轉貼]


We just have to communicate well with our customers,” Wang said in an interview at HTC’s Taipei headquarters on April 8. “I believe if we can communicate better, we will do better.”




😰😰😰😰

此地無銀300兩

enhance(enhance)

2014/04/18 16:36:46

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回應 9267 (Formosa) 所寫
回應 enhance (enhance) 所寫
[轉貼]
We just have to communicate well with our customers,” Wang said in an interview at HTC’s Taipei headquarters on April 8. “I believe if we can communicate better, we will do better.”

😰😰😰😰
此地無銀300兩

🙂謝謝你這麼賞光
the devil is in the details

Leo(lee90o)

2014/04/23 10:57:56

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台票三百兩

羅伯特(wswsed3254dk)

2014/04/23 17:25:01

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😞😰
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